EATING LIKE YOUR GREAT GRANDPARENTS

I’m not talking about old family recipes here. I’m talking about “bought foods” some from hundreds of years ago, still consumed today. These brands are still popular in the United States; people in other countries are no doubt eating and drinking like their own great grandparents, but I am focusing on the brands I know.

Breakfast

You may be starting your day off by eating (and caffeinating) just like your ancestors!

In 1850, William H. Bovee, the owner of the Pioneer Steam Coffee and Spice Mills in San Francisco, built a mill that allowed him to sell pre-roasted, ground coffee. In 1865, A. Folger became a full partner, going on to buy out the other partners and rename the company J.A. Folger & Co. in 1872.  Folger’s Coffee was born.

Farther east, in 1873, Joel Cheek left Kentucky to seek a new life in Nashville, Tennessee. Eventually he launched the Nashville Coffee and Manufacturing Company. In 1892, Cheek created a special blend of coffee that he named after the Maxwell House Hotel in Nashville, which was one of his biggest customers. Legend has it that in 1907 President Teddy Roosevelt visited Maxwell House, the prestigious Nashville hotel and after finishing a cup of their namesake coffee, he declared it was, “good to the last drop.”

eating Quaker Oats

Ferdinand Schumacher founded the German Mills American Oatmeal Company in the 1850s in Akron, Ohio. With Robert Stuart of Ontario, he opened the Quaker Mill Company in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats.

John Harvey Kellogg/W.K. Kellogg created Kellogg’s Corn Flakes at the Battle Creek Sanitarium in Michigan in 1894. Kellogg was supporting good health through a vegetarian diet. Accidentally invented as a breakfast food to counter indigestion, Corn Flakes, the first dry, flaked breakfast cereal, became the most popular dry breakfast cereal in the world.

Lunch

You can take a break at lunchtime by eating the same lunch your great grandparents enjoyed!

Wonder Bread is an American brand of sliced bread. Established in Indianapolis, Indiana, in 1921, it was one of the first companies to sell sliced bread nationwide by 1930. Elmer Cline named the company after the wonder he felt witnessing the launch of hundreds of hot air balloons at the International Balloon Race in Indianapolis.

After working for many years in a Chicago sausage factory, Oscar Mayer opened his first hot dog shop in 1883. Events like the Chicago World Fair in 1893, World War I, the release of the Wienermobiles, and the Oscar Mayer Wiener song made these hot dogs a cultural phenomenon.

In 1898, a LeRoy, New York-based carpenter and cough syrup manufacturer named Pearle Bixby Wait trademarked a combination of granulated gelatin, sugar, and flavoring called Jell-O. The first flavors were strawberry, raspberry, orange, and lemon.

Baking

Many of the brands modern bakers use have not changed substantially in generations. Even when baking at home, you may be eating the same cake as your great-grandparents!

Pillsbury Flower eating

In 1790, Henry Wood launched a company specializing in importing and distributing English-milled flour in Boston. Henry Wood & Co started milling and selling American-grown flour in 1825, when the Erie Canal made distribution faster and more reliable. They launched a new product in 1895 called King Arthur Flour (the name inspired by the hit musical of the day, King Arthur and the Knights of the Round Table). 

In 1764, John Hannon and Dr. James Baker started importing cacao beans and producing chocolate in Dorcester, Massachusetts. For 15 years, the duo produced chocolate under the company name Hannon’s Best Chocolate. Hannon went on a cacao-gathering trip to the West Indies in 1779, and never returned. Baker changed the company name to Baker Chocolate Company.

Charles Alfred Pillsbury founded C.A. Pillsbury and Company along with his uncle, John Pillsbury, in Minneapolis in 1872. Pillsbury was the second company in the United States to use steel rollers for grain processing. The Doughboy didn’t come around until 1965.

Carnation Milk eating

Carnation is now a brand of food products, but Elbridge Amos Stuart began as a dairy farmer in 1908. In addition to selective breeding, Carnation Farms aimed to increase milk production through keeping their cows happy and stress-free. The brand was especially known for its evaporated milk product created in 1899, first called Carnation Sterilized Cream and later called Carnation Evaporated Milk.

In 1912, a group of California raisin growers created the California Associated Raisin Company, which became Sun-Maid Growers of California. So, while not as old as some, Sun-Maid Raisins have still been around longer than today’s consumers. 

Sauces

Even if the other ingredients change, the flavors of what you’re eating may not be very different from what your great-grandparents ate.

When Edmund McIlhenny and his wife Mary Eliza first settled Avery Island, Louisiana, in 1859, they made a mint harvesting salt and selling it to the Confederates. The Union Army ransacked his entire operation. When McIlhenny inspected his land after the war was over, he noticed something growing: a spicy pepper native to the Mexican state of Tabasco.  McIlhenny planted tabasco peppers all over the island, and started selling his Tabasco Hot Sauce, made with those peppers and Avery Island salt, in 1868.

The story of Heinz Ketchup began in 1876 when it was first marketed as “catsup” by Henry J. Heinz. In the Unites States, many assume ketchup is always tomato-based, but that is an American invention. Around the world, people have made ketchups with all sorts of main ingredients, for example, mushrooms or bananas.

Drinks

In addition to eating like your ancestors, there is a very good chance you’re drinking like them!

Johannes “Reginald” Beam, a Kentucky farmer, began producing whiskey in the style that would eventually become known as bourbon, and sold his first barrel of corn whiskey, which he called Old Jake Beam Sour Mash, in 1795.  Today this is Jim Beam Bourbon, of course.

On May 8, 1886, Dr. John Pemberton poured the world’s first glass of Coca-Cola at Jacobs’ Pharmacy in Atlanta, Ga. He served about nine drinks. Originally marketed as a temperance drink and intended as a patent medicine, it didn’t catch on immediately. The first recipe for Coke contained both wine and cocaine, and was marketed toward upper class intellectuals.

Caleb Bradham, a pharmacist in New Bern, North Carolina, invented a concoction that he originally called Brad’s Drink in 1893. He changed the name in 1898 to Pepsi-Cola, to advertise that his drink got its flavoring from kola nuts and could treat dyspepsia. Though the original recipe did not have any pepsin, it did contain vanilla and sugar, which Bradham claimed would aid in digestion and boost energy.

Yuengling Beer is a product of D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. In 2018, by volume of sales, it was the largest craft brewery, sixth largest overall brewery, and largest wholly American-owned brewery in the United States. Its headquarters are in Pottsville, Pennsylvania.

Thomas Lipton opened a small grocery shop in 1871 in Glasgow, Scotland. While traveling to source new stock for his store, he purchased tea gardens in modern-day Sri Lanka in 1890. He was able to control the entire supply chain, selling Lipton Tea in packets with the slogan “Direct from the tea gardens to the teapot.”

Snacks

Between meals, there’s a good chance you’re eating the same snacks as your great-grandparents. Though the recipes have no doubt changed, you may be reaching for the same brands and labels.

Encyclopedia Britannica

According to a taste test by Bon Appetit, the best potato chips today are Lay’s Classic.

The Rueckheim Brothers of Chicago, Il. trademarked the Cracker Jack label in 1896. However, coated popcorn and peanut mixtures had been around since at least the late 1850s and people were described eating them in articles dating from about 1857 to the 1880s. The contribution of the Rueckheim Brothers was largely to make the product less messy to eat by means of a carefully guarded process of processing. Circa 1899, Henry Eckstein joined Frederick Rueckheim & Bro, adding the packaging that would be familiar to anyone who bought Cracker Jacks well into the 1960s and beyond.

Not so old, but the Hershey Company is one of the largest chocolate manufacturers in the world. The name of the company has changed over time: Hershey Chocolate Co. (1894–1927), Hershey Chocolate Corporation (1927–68), Hershey Foods Corporation (1968–2005). Whatever the name, Hershey chocolates are classic.

Tootsie Rolls are a chocolate caramel candy that has been manufactured in the United States since 1907. It was the first penny candy to be individually wrapped in America. According to the company, they make over 65 million Tootsie Rolls daily.

Bottom Line: If the original product is good, subsequent iterations can go on indefinitely.

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