The relationship between clothing and psychology has been studied for decades. The major point overall is that the relationship between clothing and psychology is bidirectional. Not only do our clothing choices reflect our identity, but they can also influence our thoughts and feelings.
Clothes can be a way to express ourselves without saying a word. As a form of nonverbal communication, clothes can reveal our inner emotional states to others—or hide them.
Mood
On a given day, clothes may be a reflection of one’s mood OR a projection of the mood we want people to think we are feeling. For example, someone who wears bright colors may be feeling outgoing and confident, or want to appear that way. Someone who chooses black may be reserved and serious, or want to seem so. Also, over centuries, dark and dull colors were the colors of mourning, sometimes required more than felt.
On days when we feel happy and positive, we tend to gravitate towards bright colors and playful patterns. Conversely, during times of sadness or anxiety, we may find ourselves reaching for comfortable and cozy clothing in neutral tones. Our clothing can become a reflection of how we are feeling.
Nostalgia
Certain clothing items can evoke nostalgia. As humans, we have an innate ability to attach emotions and memories to objects, including clothing that holds sentimental value or reminds us of a specific time or place in our lives. By definition, nostalgia means thinking of past happy moments filled with joy and warmth.
One reason certain clothing items hold strong nostalgic value is because they were worn during significant events or milestones in our lives. For example, a wedding dress, or a graduation gown that brings back memories of hard work and achievement.
The opposite is also true: some items of clothing or jewelry may bring back powerful memories of loss or grief.
Comfort
Physical comfort is essential for our overall well-being. When we wear comfortable clothing, we feel relaxed and at ease. It allows us to move freely, without restrictions or discomfort. Comfortable clothes can also boost our confidence as we don’t have to constantly adjust or worry about how we look. This sense of ease can positively impact our mood by reducing stress and anxiety levels.
Self-Perception
The clothes we wear can also influence how we feel about ourselves. Studies have shown that people tend to feel more confident when dressed more formally than when dressed more casually. When we feel confident and put together, it can positively affect our mindset and give us a sense of power and control. The explanation posited is that dressing in professional attire signals importance and authority, which can boost one’s self-esteem. This phenomenon, known as “enclothed cognition,” highlights the powerful impact clothing can have on our psychological state.
Clothing Affecting Behavior
Various studies have shown that what we wear can affect not only our confidence levels, but also decision-making abilities, and even physical performance.
The saying “dress for the job you want, not the job you have” holds true in many professional settings. When we dress professionally, we are projecting an image of competence, credibility, and authority. Participants in a study paid closer attention and made fewer mistakes on a test when they wore white lab coats. Women in another study performed either worse or more variably on both athletic and cognitive tasks when required to wear clothing that draws attention to their bodies. This not only affects how others perceive us but also how they respond to us, as a competent authority—further boosting self-esteem and confidence.
Reflective and Affective Color
Color can both affect our emotions and reflect them. For instance, red is associated with passion and energy while blue represents calmness and stability. Our brains associate green with nature, growth, balance, and harmony while yellow represents happiness and optimism. These associations can shape how others perceive us based on the color of clothing we choose to wear.
The colors we choose to wear have a significant impact on our mood and behavior. This is because colors can evoke different emotions and feelings, making us feel happy, calm, energized, or even anxious. The psychology of color has been studied extensively, with research showing that certain hues can trigger specific reactions in the brain.
Personality for Color Preferences
Color preferences are related to personality traits.
Juliet Ju and Jung Hee Ha researched the relationships between personality and color preferences in 2022. Their research reveals a positive correlation between agreeableness and preference for yellow, light blue, and white, and a negative correlation between agreeableness and a preference for red. In addition, they found a positive correlation between conscientiousness and a preference for light blue and dark blue, and a negative correlation between conscientiousness and a preference for red.
Meanwhile, emotional stability was positively correlated with a preference for light blue, dark blue, and white, and negatively correlated with red and yellow. Finally, openness to new experiences was positively correlated with a preference for bright blue and white, and negatively correlated with a preference for orange.
This research found that color preferences significantly predicted all personality traits except extraversion. Agreeableness was significantly predicted by yellow, light blue, and white preferences. They found that the preference for light blue significantly predicted conscientiousness. Emotional stability was significantly predicted by red and light blue preferences. Openness to new experiences was predicted by green, purple, and white preferences.
Good to know if you are trying to manipulate the impression you are making!
Other Color Associations
Other research and discussions across the web indicated additional color associations.
Red is associated with passion, love, and power. It is a bold and intense color that can increase heart rate and blood pressure, making us feel more alert and energized. Wearing red clothing can also make us appear more confident and attractive. On the other hand, too much red can also lead to feelings of anger or aggression.
Blue is known for its calming effect on the mind and body. It is often associated with trust, stability, and intelligence. Studies have shown that wearing blue clothing can lower blood pressure and heart rate while promoting relaxation. This makes it an ideal color to wear during stressful situations or when you need to remain focused. FYI, overall blue is America’s favorite color.
Yellow is a bright and cheerful color that symbolizes happiness, optimism, and creativity. It has been found to stimulate mental activity and boost energy levels. Wearing yellow clothing can help improve your mood on days when you are feeling down or unmotivated.
Green represents nature, growth, balance, and harmony. It has a calming effect on the eyes as it reflects most light wavelengths evenly. Wearing green clothing can promote feelings of tranquility while reducing anxiety levels.
Impact of Clothing Patterns
A study by George K Stylios, Meixuan Chen indicated that patterns on clothing also affect the mood and behavior of the wearer and the observer. In particular, repeating patterns increase theta brain waves, indicating people take more pleasure in these compared to non-repeating ones. People were also more excited by strong, intense patterns than weak or subtle ones.
So, if you want to attract attention, opt for an intense, repeating pattern. If you’re going for a calming but pleasant effect, wear something with a subtly repeating pattern. Clothing without any patterns tends to have less effect on the brain of the observer, which may be helpful for someone who wishes to be unobtrusive. Wearing an intense, non-repeating pattern will have a very strong, edgy effect.
Values and Beliefs
Values and beliefs can be revealed by clothing. A t-shirt or hat with a slogan will make an immediate statement about the wearer’s beliefs, but other signs may not be as obvious. For example, someone who wears clothing made from sustainable, eco-friendly materials might signal their commitment to environmental causes, while someone who chooses to wear clothing from a particular cultural tradition might be expressing their connection to that culture. In this way, the clothes we wear can serve as a visual representation of our beliefs and values.
Identity Reinforcement
We often choose clothing that reinforces our existing self-concept. If you see yourself as a creative individual, you might gravitate toward unique and artistic fashion choices. On the other hand, if you identify as a professional, your wardrobe may consist of business attire that reflects your dedication to your career.
Social Identity
We tend to dress in ways that align with the social groups we belong to or aspire to be part of. Subcultures, such as punk, goth, or hip-hop, often have distinct fashion styles associated with them. By adopting clothing related to a particular subculture, individuals signal their membership and allegiance to that group. It’s a way of saying, “I belong here.”
None of This is Infallible
It is important to recognize that clothing choice cannot definitively reveal a person’s personality. All of the points covered in this blog are based on group data, and individuals vary a great deal. So, while clothing can provide some clues, it cannot accurately define a person’s personality. Remember that quite a lot of personal fashion is determined by elements outside the wearer’s control!
Bottom Line: Clothing is more than just a practical necessity. Understanding the psychology behind our clothing choices can lead to greater self-awareness and a more intentional approach to the messages we convey through our attire. So the next time you stand in front of your closet, remember that your clothing choices are more than just fabric and threads; they reflect who you are and who you aspire to be.