THINK AGAIN!

Doesn’t everyone have favorite brands? Speaking for myself, I’ve never really thought about the “parents” of brands I prefer or brands I avoid. But, lo and behold! It turns out that just a few companies control almost every major food and beverage brand worldwide.

Nestlé’s Brands

“N-e-s-t-l-e-s, Nestlé’s makes the very best chocolate” or so the old jingle goes. Nestlé is chocolate, right? Think again. The Nestlé company makes more than 2,000 brands, from global icons to local favorites. Among the ones I think most familiar to Americans:

  • Nescafe coffee
  • Coffee Mate
  • Nesquik
  • Starbucks Coffee at home
  • Purina pet food
  • Alpo
  • Beneful
  • Beggin’ dog treats
  • Fancy Feast
  • Tidy Cat
  • Nature’s Bounty nutritionals
  • Osteo-Biflex supplements
  • Puritan’s Pride supplements
  • Perrier
  • San Pellegrino
  • DiGiorno
  • Häagen-Dazs
  • Carnation
  • Cheerios
  • Trix
  • Gerber
  • Heinz
  • Maggi seasonings
  • Hot Pockets
  • Lean Cuisine
  • Stauffers
  • KitKat
  • Toll House

Mars Brands

The Nestlé company isn’t alone in product diversity. Mars, more than 100 years old and still family owned, for example, makes one think candy, but think again! Their products include many candies, of course, such as:

  • 3 Musketeers
  • American Heritage Chocolate
  • Dove
  • Dove Bar
  • Kudos
  • M-Azing
  • M&M’s
  • M&M’s World
  • Mars
  • Milky Way
  • My M&M’s
  • Snickers
  • Twix

Wrigley

The Wrigley Company brands (Mars being the parent company) include:

  • Altoids
  • Big Red
  • Doublemint
  • Eclipse
  • Eclipse Ice
  • Excel
  • Extra
  • Freedent
  • Juicy Fruit
  • Life Savers
  • Orbit
  • Skittles
  • Starburst
  • Wrigley’s
  • Wrigley’s Spearmint
  • Winterfresh

Mars Veterinary Division

Veterinary care and research are a wholly unexpected (by me) Mars endeavor, but maybe you thought pet products?

  • Cesar Canine Cuisine
  • Chappi
  • Crave
  • Iams Kit-e-Kat
  • Max
  • My Dog
  • Natura
  • Nutro Products
  • Pedigree
  • PrettyLitter
  • Temptations
  • Whiskas

Quaker Oats Brands

Quaker Oats registered the first trademark for a breakfast cereal in 1877, and since then, Quaker means oats, right? Well, yes. But it also means so much more now!

  • Old Fashioned & Quick Oats
  • Instant Oatmeal
  • Steel Cut Oats Instant
  • Oatmeal Cups
  • Gluten Free Oatmeal
  • Organic Oatmeal
  • Oat bran

But also

  • Granola (in a couple of varieties)
  • Grits (several versions)
  • Rice cakes
  • Rice crisps
  • Rice thins
  • Rice chips
  • Chewy Granola Bars
  • Variety Bundles
  • Protein Granola Bars
  • Oatmeal squares (brown sugar, cinnamon, & honey nut)
  • Barley
  • Corn Meal
  • Mixes
  • Oat Flour

Pepsi Brands

Although you might think of Quaker Oats Company as a stand-alone, think again! It was actually acquired by PepsiCo in 200l, primarily to gain control of Gatorade. So now one umbrella company also produces these, among others:

  • Pepsi
  • Lay’s
  • Mtn Dew
  • Doritos
  • Gatorade
  • Ruffles
  • Cheetos
  • Brisk
  • Propel
  • Pasta Roni
  • Sabra
  • Simply Baked
  • Rice A Roni
  • SunChips
  • Jack Link’s

So, what’s my point? There isn’t one, really, just my shock and awe that when it comes to commercial brands, earlobes are connected to elbows—i.e., bodies of products that seem to have no relation to each other.

Bottom Line: It seems multi-national companies are “all over the map” when it comes to diversifying product lines. And does it matter?

CATTITUDE

I recently came across a Wall Street Journal article by Natasha Khan titled “Inside Operation ‘Cattitude’: A Mission to Understand Cats” and who wouldn’t read that?

Being a Wall Street Journal story, of course it had a commercial slant. The essence of the article is that Mars (makers of Whiskas food and Temptations treats) is hoping to benefit from the rise in cat ownership in Gen Z households. They initiated an internal program called “Cattitude” to get their dog-loving employees on board with this new cat emphasis.

Buying Love with Treats

Their research revealed that, compared to cat-only owners, dog-only owners were 32% more likely to give daily treats.

Cats can’t taste sweet. Cats prefer the taste of umami and kokumi (as in tuna).

Products and cats connect through people. So Mars also investigated cat owners’ concerns, and cited their findings from typing “does my cat…” into a Google search: the top two results were “love me” and “know I love her.” I did the same search with DuckDuckGo and found that, among the top eight searches that came up, four questioned owner-cat love and one “does my cat hate me.”

So, my search confirmed the WSJ conclusion that cat owners often suffer from “feline insecurity.” The Mars solution is to produce foods and treats that cats like better, often with a new twist. For example, lickable spoons to be hand held “to create what the company calls an ‘enhanced bonding moment.’”

Giving Love, Getting Cattitude

So do cat owners know love when they see it?

Cats show their love in many quirky and subtle ways. According to a veterinarian, weird things cats do when they love you include slow blinking, kneading, bringing gifts, head bunting, wrapping their tails around you, and showing their belly. Other signs are purring, grooming, sitting next to you, following you around, and even mooning you as a sign of trust (YouTube.) Animal Wellness Magazine published an article explaining ten sometimes-confusing ways cats show affection for their humans.

And cats communicate lots more than affection through their behaviors. For example, chattering when they see prey indicates excitement or frustration, while rubbing their head on you (bunting) shows marking territory as well as affection. Kneading reflects contentment or stress relief, and sleeping in small spaces like boxes makes them feel safe. Eye contact, slow blinking, and tail wagging can signal trust, affection, or alertness. When they bring gifts, it’s a sign of sharing their hunting success and affection. Understanding these behaviors helps strengthen your bond with your cat.

Problematic Cattitude

Of course, not every feline oddity signals pleasant feelings. Worrisome cat behaviors may indicate health or stress problems.

  • Aggression
  • Litter box issues
  • Excessive scratching
  • Sudden changes in eating, drinking, or activity levels
  • House-soiling
  • Increased vocalization
  • Over-grooming

These signs should prompt a vet visit, as they could signal medical or behavioral issues (PetMD, MedVet, Brookside Vet).

Bottom Line: To make the most of cat ownership, “listen” to what your cat is telling you.

The Importance of Writing

Humans have been telling stories for millennia, and the invention of the written word has allowed us to preserve and share our stories. The importance of writing, any kind of writing, is difficult to overstate.

Lesser Importance of Writing for Money

According to an article by Alison Flood of The Guardian, a 2014 survey revealed that 54% of “traditionally-published” authors and nearly 80% of self-published authors earn less than $1,000 a year. In this same survey, only a minority of respondents listed making money as “extremely important”—around 20% of self-published writers and 25% of traditionally-published authors. Overall, Flood concluded, “Most authors write because they want to share something with the world or gain recognition of some sort.” Clearly, most writers aren’t in it to put food on the table.

If you aren’t writing to put food on the table, you’re writing to feed your soul.  And if you are writing to put food on the table, you are likely on a starvation diet!

Importance of Writing for Health

So why write? Because it’s good for you! A regular writing practice can benefit every aspect of your life. Many people have researched the importance of writing. I’ve combined below some of the findings discussed by Baihley Grandison (“11 Reasons Writing is Good for Your Health”, Writers Digest), Amanda L. Chan (“6 Unexpected Ways Writing Can Transform Your Health“, Huffington Post), and Jordan Rosenfeld (“Your Writing Practice is Calling | Why Do You Write?“, Medium).

Physical

  • Increase memory capacity
  • Healthier immune system
  • Reduce blood pressure
  • Improve lung function
  • Boost athletic performance
  • Writing what you’re thankful for could help you sleep better
  • Writing entertains you and others, and having fun is an important part of good health
  • It could help cancer patients think about their disease

My own experience with breast cancer and its treatment gave rise to three publications: a magical realism piece, “Beast and the Beauty”; a memoir titled “Hindsight” about altering my view of my mother’s invalidism; and a newspaper essay titled “Repair or Redecorate After Breast Cancer.”

Social

  • Learn to communicate better
  • Boost job prospects
  • Writing connects you with others through blogging, writing groups, live readings, and self-publishing outlets like Scribd and Smashwords
  • Through writing, we preserve stories and memories that may otherwise be lost

Mental

  • Expressing emotions through words may speed healing
  • It can form a fundamental part of your gratitude practice
  • Creativity has been proven to have positive effects on health, self-esteem, and vitality
  • Writing is good for your brain, creating a state similar to meditation
  • Writing hones your powers of observation, giving you a fuller experience of life
  • Writing hones your powers of concentration and attention, which is more fractured than ever thanks to technology and TV
  • Writing strengthens your imagination, and imagination is key to feeling hope and joy

Importance of Writing in My Life

From college until I left paid employment thirty years later—excepting the occasional lines of private poetry—I wrote only academic articles and research reports. When no longer employed, with no title and no built-in social network, I found myself lost. And depressed.

That’s when I started writing Dark Harbor.  Mysteries had been my favorite escapist reading, so of course I thought I could write one! I quickly realized I had no idea what I was doing and enrolled in a writing class at the VMFA Studio School. And here I am, four books and more than seventy short stories later, still writing.

It keeps my brain sharp. I learn new things when researching stories—everything from the effects of ketamine on humans to the price of gasoline in 1930 to the characteristics of Buff Orpington hens. I understand myself better in relation to my family. I meet interesting people. (I’ve never met a boring writer!) My journal helps me keep track of personal events, thoughts, and trivia. Publishing—even without much financial reward—is good for my self-esteem. And now that I am a writer, I no longer define myself by what I used to be—as in, “I’m a retired academic.”

Bottom Line: Write for your health, for your community, for your sanity, for your soul. Whatever the reason, write!

SWEET: WHEN TOO MUCH OF A GOOD THING IS A BAD THING

sweet cupcake

Sugar here,
Sugar there,
Sugar in your pasta sauce
Sugar from your pear.
Sugar on your cereal
And in your bakery treat.
The more sweetness you enjoy
The more you want to eat!

That’s a fact—and it’s bad news. The American Heart Association recommends limits on the amount of sugar you consume every day:

  • 25 grams (6 teaspoons) for women
  • 36 grams per day (9 teaspoons) for men

According to Anna Taylor, RD, LD, “The average American eats about 68 grams [~16.3 teaspoons] of sugar per day. That can add up to as much as 28 pounds of body fat per year.”

Too Sweet

But it’s even worse than getting fat. According to the AARP Bulletin, May/June 2025, eating a lot of sugar causes your body to age at seven times its natural rate. It ages you in several ways:

Magazine ad for GW sugar from 1930s
  • Raising dementia risk by increasing inflammation and weakening the blood-brain barrier.
  • Making your belly bigger, which indicates that your liver is storing fat, which can lead to higher cholesterol, insulin resistance, cardiovascular disease, and stroke.
  • Storing fat in the liver can also lead to nonalcoholic fatty liver disease.
  • Making it less likely you’ll eat enough healthful foods.
  • Increases risk of diabetes.
  • Worsens menopausal symptoms, including hot flashes.
  • Promotes tooth loss by damaging tooth enamel and creating gum inflammation.

Hidden Sugars

The Cleveland Clinic and the American Heart Association strongly support limiting table sugar. It’s high in calories and offers no nutritional benefit. Besides which, it’s hiding in some favorite foods:

  • Condiments such as ketchup and salad dressings
  • Pasta and barbecue sauces
  • Flavored yogurt, especially low-fat ones
  • Granola, instant oatmeal, and other breakfast cereals
  • Nut butters, both peanut butter and others
  • Drinks, which can contain more than three tablespoons of added sugar per serving

Check your food labels for hidden ingredients. Added sugars now must be specifically listed. Especially look for fructose, glucose, and sucrose.

The good news is that whiskey has no added sugar! The bad news is that it’s still empty calories and is otherwise hazardous to your health.

Naturally Sweet

The best way to sweeten food and drinks is with fresh or frozen fruit, which provide nutritional benefits such as fiber, vitamins, potassium, and antioxidants.

So, what about natural sugars? Things like raw honey, maple syrup, agave nectar, and raw sugar.

The good news is that some natural sweeteners provide a few more nutrients than table sugar. Raw honey and pure maple syrup both help feed gut flora, keeping your digestion on track.

Agave nectar, although natural, provides fewer nutrients than raw honey or pure maple syrup. It contains as many carbs and calories as table sugar. However, it tastes very sweet and so you might use less.

The bad news? They’re all still forms of sugar, high in calories. All natural sugar should be counted toward your daily sugar intake.

(Beware: Honey shouldn’t be given to infants under the age of 1 because of possible botulism bacteria spores.)

Artificially Sweet

So, just switch to artificial sweeteners? Problem solved? NO! Common artificial sweeteners, including saccharin (Sweet n’ Low®), aspartame (Equal®), and sucralose (Splenda®), come with concerns of their own.

According to The Cleveland Clinic, “Just as with sugar, artificial sweeteners may cause you to crave more sweet and sugary foods. Artificial sweeteners often include sugar alcohols. One sugar alcohol commonly used in artificial sweeteners, erythritol, has been linked to increased risk for heart attack and stroke.”

Some researchers suggest artificial sweeteners may be linked to a range of other health conditions , including having obesity, hypertension, Type 2 diabetes, heart disease, and more. However, those outcomes haven’t been validated across the board. Research is still ongoing.

Bottom Line: Roses are red.
Violets are blue.
Sugar is sweet
But BAD for you!