On Saturday I attended a great launch party for Deadly Southern Charm. Since then, I’ve mulled over what made that event such a success. Yes, there were refreshments, but that was just the icing on the cake, so to speak.
Before the main event. This book is an anthology, with stories by eighteen authors, so there was lots of online hype leading up to the event itself: Facebook, Twitter, etc. In this case, the authors did guest blogs as well. One way and another, invite anyone and everyone you know! The book’s contributors were actively engaged in this, and most were present to celebrate their success.
This launch was held at Libby Mill Library—just the right venue: not too big and cavernous, not cramped, with plenty of free parking. Libraries seem an obvious place for book launches, but depending on the book and author(s), it could be a school, bookstore, rented space, or private home.
Door prizes, while not strictly necessary, added to the party atmosphere. If I am recalling correctly, all of the giveaways were books, mostly by the authors who contributed to the anthology. The prizes were handled by Frances Aylor, president of the Central Virginia Chapter of Sisters in Crime. As it happened, my name was the first one drawn, and I came away with a mystery by Lisa Scottoline that I’m greatly looking forward to reading.
Actually, for me, the meat of the event was the prepared remarks. In this case, it wasn’t the author(s) saying a bit about the work—although that’s a classic program. It was a panel of three experienced, successful writers examining the length of the work as it relates to publication.
Left to right: Lynn Cahoon focused on novellas and shorter novels; Barb Goffman discussed short stories; and Mary Burton addressed issues of longer novels. They provided lots of insights and shared experiences, everything from creating series characters to whether one needs an agent to how productive one must be to earn a living as a writer. Cahoon and Goffman contributed to the anthology and Burton is a co-editor.
The panel was well organized. Kris Kisska, program chair for SinC/CVA, moderated, presenting each panelist with questions appropriate to the area she was presenting. Between the great questions and the thorough answers, there were few questions left for the audience to ask! She also recognized and thanked everyone who worked behind the scenes to make the event such a success.
There were plenty of books available for purchase. Fountain Bookstore is an indie here in Richmond that’s well-known for supporting local writers. They handled book sales at the launch. The most in-demand book was, of course, Deadly Southern Charm, but they also had other books by SinC members.
Last but not least, signing tables were set up around the periphery of the room so that all the contributors present could comfortably participate.
Bottom line: there you have it, a model for a successful launch party!
And if you want more options, including on-line book launch, just Google it.