What is Pet Love Worth to You?

The Wall Street Journal recently (7/2/25) featured a story about rich people in Sǎo Paulo, Brazil who pay up to $200 per hour for an off-duty police officer and his scent hound to find lost pets. Sometimes the cost of flights to and from far parts of the country were added to the bill to find the missing pet. I may be in the minority here, but that seemed truly shocking to me.

Cost of Finding a Lost Pet

So of course I searched online for more info. Several options came up immediately.

(Please note: the citations in this article are informational examples and imply no endorsement or recommendation!)

Pet Radar

“Lost pet? Don’t panic. We’re here every step of the way – 24/7 support and guidance. Find Your Lost Pet in Your City. 8000+ Pets Found. Start now! Start in 1 Minute. 5 Stars on Google & FB. 100% Satisfied Guarantee. 24/7 Direct Help. Not satisfied? Money Back. 68% Gets Found.”

Paw Boost

“Find Your Lost Pet And Alert Local People on Facebook & Notify the Rescue Squad™, For Free. Put Out a Free Alert! We Have Over 4 Million Pet Lovers in Our Alert Network. Boost Recovery Chances. Post A PawBoost Alert. Email Shelters For Free. Notify Thousands Nearby.”

Pet Detectives

The Pet Detectives is a company that has established itself as a market leader in the investigation of animal theft and the recovery of stolen and missing cats… This company is located in the UK, and has a TV show Pet Detectives.

As in most other professions, there are specialists. For example:

Kim the Cat Finder

According to the Brazilian pet detective in the WSJ article, dogs want to be found but cats, not so much.

But even if your pet never leaves home, pet love can be pricey! The rest of this article will focus on cats and dogs because they are the most common pets in the U.S.

The Cost of Acquiring a Pet

American Curl

As a cat owner for more than twenty years, I was aware primarily of relatively small veterinary bills. The cats had come free, one from a shelter, the other from a farmer’s barn. I was completely unaware that people actually pay for cats, sometimes a lot. I found one listing that said buying an American Curl, for example, costs $1000 to $2000. They are really cute, but still…

Cats

A 2019 Yahoo article, “The Most and Least Expensive Cat Breeds in the World,” quotes what it calls “sometimes staggeringly high prices” for 15 cat breeds. Here are the acquisition cost estimates the article listed for the world’s most expensive breeds:

Ashera Cat
  • Ashera $75,000 to $125,000
  • Peterbald $1,700 to $3,000
  • Savannah $25,000
  • Bengal $2,000 to $5,000
  • Persian $3,000
  • Sphynx $900 to $1,200
  • California Spangled $800 to $3,000
  • Maine Coon $1,000 to $3,500
  • Egyptian Mau $500 to $800
  • Russian Blue $400 to $3,000
  • British Shorthair $800 to $1,000
  • American Curl $800 to $1,200
  • Korat $600 to $800
  • Ocicat $800
  • Scottish Fold $800 to $1,500

PetKeen.com published a similar article, “11 Most Affordable Cat Breeds (with Pictures)” listing these affordable breeds and their estimated purchase prices:

Snowshoe Kittens
  • Turkish Van $200
  • Ragdoll $400
  • Siamese $200
  • Burmese $500 to $1,000
  • Manx $500 to $800
  • Himalayan $300
  • Cornish Rex $100
  • Oriental Shorthair $400 to $500
  • Havana Brown $300 to $1,500
  • Snowshoe $200 to $250
  • Domestic Shorthair <$50

Dogs

An article at Brownsburg Animal Clinic compared purchase prices for popular purebred and crossbred dogs, finding (not surprising to me) that purebreds are more expensive than crossbred dogs.  

French Bulldog
  • Labrador Retriever $650 to $4,000
  • French Bulldog $3,000 to $10,000
  • Golden Retriever $750 to $5,000
  • German Shepherd $300 to $3,200
  • Standard Poodle $300 to $3,000
  • Average purebred price $1,000 to $5,040

Despite these purebred costs, cats are generally cheaper than dogs due to lower adoption fees, and because they require less maintenance and fewer resources.

Shelter Pets

How much do animal shelters typically charge for adoption fees? A discussion on Quora provided a few examples (Jun 15, 2023): “At my shelter puppies are the most expensive. Cost depends on age. Dogs range from $450 to $100. Kittens are $125. Cats $40 to $20.”

The Animal Humane Society of Minnesota uses a sliding scale to determine adoption fees. Pets with special needs or who have been in the shelter longer can be adopted at a lower cost than others. They also have an option to delay the decision. If you need more time to complete an adoption, you can place an animal “on hold” for 24 hours for a fee of $30 for dogs and cats, or $10 for all other animals.

Henrico Humane Society

  • Kittens – $125 (6 months and younger)
  • Two Kittens – $175 
  • Adult Cats – $100
  • Senior Cats – $50 (10yrs +)
  • Puppies – $250 (12 months and younger)
  • Adult Dogs – $175
  • Senior Dogs – $100 (8yrs +)

Richmond SPCA Adoption Fees

  • Adult cats: $130 (ages 6 months and older)
  • Kittens: $160 (younger than 6 months)
  • Adult dogs: $160 (ages 6 months and older)
  • Puppies: $200

Cost of a Pet’s Medical Care

But back to veterinary bills: Of course the cost of veterinary bills varies depending on the type of visit, the location, and the specific needs of the pet. Routine vet visits in 2025 can range from $70 to $174 for dogs and $53 to $124 for cats. Emergency vet visits can be significantly more expensive, potentially ranging from $200 to $10,000.

Besides emergency care, modern veterinary hospitals provide virtually all the types of care that human hospitals do. Veterinarians help owners keep pets healthy as well as treating infections and injuries. Many veterinary services treat chronic medical conditions, including arthritis, cancer, physical therapy, cardio-pulmonary services, etc.

Cost of Online Pet Doctors

Just like human healthcare providers, many veterinarians are now offering services online. Virtual appointments offer pets the same convenience and accessibility as their owners. Additionally, they allow pets who become anxious or volatile in a vet’s office to see their doctors in a calm, familiar environment.

Some telehealth veterinarians offer monthly or yearly subscriptions. Others charge a fee for each visit.

However, most online veterinarians cannot diagnose pets or prescribe medications over the internet.

Cost of Pet Insurance

No wonder so many people opt for pet insurance! This, too, is a big market. Pet insurance typically comes in three options: accident-only, accident and illness, and wellness. According to the North American Pet Health Insurance Association, the average monthly pet insurance premium for accident and illness coverage is $56.30 for dogs and $31.94 for cats. However, there are plans for as little as $16 a month for dogs and $10 a month for cats.

Owners can even get a credit card specifically for pet health care—though why one would not use any regular credit card is a mystery to me. Some companies, such as All Pet or CareCredit, offer special rates and cashback options for healthcare spending.

Cost of Routine Maintenance

The annual cost of cat ownership can range widely, but generally falls between $340 and $4000. It depends on factors like food and litter choices, veterinary care needs, and whether the cat requires ongoing medical treatment.

For dogs, a recent survey gives an average annual cost of $4,512. These costs also vary widely, depending on the same factors as for cats.

Food alone is notable: the annual cost of dog food can range from $250 to $700. The annual cost of cat food can range from $225 to $1,980, depending on the brand, type of food, and frequency of feeding.

No doubt you are aware of what I call TV advertised convenience: Fresh Pet and Chewy will deliver to your door—for a fee.

Bottom Line: Consider the above factors when you think of pet ownership (whether cat, dog, or something else entirely), consider your personality and finances, and then decide the price you will pay for pet love.

BETTER KNOW YOUR CHARACTER: DOG OR CAT?

Cats and dogs have notoriously different needs and characteristics, but either can be good models for characters. 

The first large dogs appeared in Russia about 15,000 years ago. There were smaller dogs in Western Europe at about the same time, and other wolves were domesticated in China a little later. Modern dogs are mostly a mixture of all three types.  Worldwide, there are 360 recognized breeds, not counting those being created but not yet recognized.

There are 40 recognized cat breeds.  Domesticated cats have been around since 3600 B.C., 2000 years before Egypt’s pharaohs.

Question: Is your character from an old/first family? A pillar of society? A mix of different cultures and upbringings? 

Athleticism

Speed: On average, cats run 50 kph and dogs run 32 kph.  In other words, house cats can run at a speed of 30 miles per hour.

Flexibility: Cats have free-floating bones (clavicles) which allows them to move more freely, making them more flexible.  Cats are able to get through any openings they can get their heads through.

Appetite: Dogs win hands-down in eating contests, sometime gorging a whole meal in just a couple of bites; cats tend to eat more gracefully, and slowly.  (FYI, this is because cats cannot move their jaws horizontally; they can only  open and close.)

Agility: Unlike dogs, cats are able to jump (up to six times its length) and climb, which aids them in hunting and makes it easier to flee from danger. Their sharp, retractable claws provide a distinct advantage when it comes to catching prey and defending themselves from bigger predators. Because of this, cats have no need to work together to care for themselves. It also makes them territorial. 

Balance: Most female cats prefer using their right paw, while males are more likely to be “left-pawed”.

Lifespan: Cats live 25% longer than dogs (15 vs. 12 years).

Question: Are your characters’ strengths and/or weaknesses more cat-like or more dog-like?

Brain Power

Memory: Research under controlled laboratory conditions have demonstrated that both dogs and cats exhibit what’s called episodic memory—i.e., their brains make possible the conscious recollection of events as they were previously experienced. It’s a rare trait in animals.

Cats have a longer-term memory than dogs, especially when they learn by actually doing rather than simply seeing.

Training: Dogs are generally the easier of the two to train. A dog’s pack mentality makes him ready to follow a leader and makes him generally more obedient by nature.  You can teach an old dog new tricks. Although eager puppies soak up information (just like human children), dogs can learn at any age (also like humans).

Cats can be trained, but not as thoroughly as dogs. It requires a lot of patience and consistent practice to get past their willful nature. With cats, it’s best to focus training on establishing boundaries.

A cat’s cerebral cortex (the part of the brain in charge of cognitive information processing) has 300 million neurons. That’s almost double a dog’s.

Emotion: A cat’s brain is 90% more similar to a human’s than to a dog’s. Cats and humans have nearly identical sections of the brain that control emotion.

Dogs don’t feel guilty. They might look guilty at having done something wrong, it’s just their reaction to being reprimanded. Over the millennia, dogs have evolved to mimic human facial expressions to ingratiate themselves and get more treats. However, dogs do feel intense affection for their favorite people. Researchers demonstrated that dogs’ heart rates increase when their owners speak to them or call their name.

Dreaming: Both cats and dogs dream, as evidenced by brainwave patterns similar to humans.

Questions: Is your character more a pack animal or a loner? What are his/her strongest brain functions?

Character/ Personality

Pack or Solitary: Dogs are hardwired with pack instinct that generally makes them social, friendly, and all too happy to belong to a group. Dogs instinctively go wherever their pack goes, which makes them more readily accepting of new experiences, such as travel or moving. Dogs are good followers.

By contrast, with the exception of lions, most cats in the wild are solitary nocturnal hunters. Cats have no need to work together to thrive.  As solitary animals, they are okay alone all day.  Their independence may make them seem aloof.  Cats can be content as long as they have the essentials.  They do enjoy social interaction, though.

Stimulation: Cats would do much better in COVID lockdown or other confinement than dogs!

Dogs need lots of stimulation, fresh air and regular exercise.  Dogs enjoy days out and traveling.  Dogs often tend to be more expensive to care for than a cat (food, toys, accessories, grooming, etc.).

Schedule: Dogs are diurnal; cats are nocturnal and like to roam the house at night. Cats sleep 70% of the times.

Question: what is hard-wired in your character?

Communication

Body Language: A cat’s whiskers pointed forward is a sign of inquiry or curiosity; pointed back is a sign of fright/not wanting whatever is coming its way.

The way a dog wags its tail can tell you its mood. It’s suggested a wag to the right means happy and to the left means frightened. Low wags indicate they’re insecure.

Within a pack, dogs communicate almost entirely through body language. Much of this body language can be copied by humans to communicate with dogs, including eye contact, head position, torso angle, and invading or conceding personal space.

Vocalization: Dogs are able to understand 200 words, the same number as a two-year-old human.

Cats make more than 100 different sounds whereas dogs make around 10. The basenji is the only breed of dog that can’t bark. However, they can yodel!

One study indicated that hungry cats ‘meow’ in the same frequency as a crying baby, hitting the human brain right in the obnoxious evolutionary hindbrain (especially in the middle of the night).

Question: Does your character communicate (send and/or receive) better with verbal, non-verbal, or paraverbal skills?

Sensitivity

Smell: A dog’s sense of smell is up to 100,000 times more than humans.  Bloodhounds are able to trace scents that are over 300 hours old.

Vision: Cats see more colors than dogs do.  Dogs see primarily on a blue and yellow scale; they can’t tell the difference between green and red.  Visual acuity is better for dogs, but cats see better in the dark.

Cats’ whiskers help them detect motion changes.

Hearing: Cats can hear almost a full octave higher than dogs (sounds as high as 64 kHz), and both can hear in the ultrasonic level.  Hearing is the strongest of a cat’s senses. 

The ability of a cat to find its way home is called “psi-travelling.” Experts think cats either use the angle of the sunlight to find their way or that cats have magnetized cells in their brains that act as compasses.

Question: Which of your characters’ senses are most highly developed? Did that come naturally? Was it/them honed on purpose?

Bottom line: Considering your characters’ physical and psychological traits will contribute to a richer, more compelling character.

W.H.O. Let the Dogs Out?

These dogs are better at social distancing than most humans I know.

Today’s blog entry was written by Kathleen Corcoran, a local harpist, teacher, writer, editor, favorite auntie, turtle lover, and dutiful servant of a fluffy tyrant masquerading as a dog.

By this point, most of us have seen something in our lives change as a result of the COVID-19 pandemic, but we understand (at least a bit) why things have changed. Our animal companions just see that the humans’ behaviors are suddenly different.

“Humans are staying in these circles, so I guess I’ll stay in a circle. Do I get treats now?”

Despite various quarantine and lockdown orders around the world, animals dependent on humans still need care. Many zoos and animal parks house animals that cannot be released into the wild because they were born in captivity, they are still recovering from injuries, their homes have been destroyed, or other circumstances that prevent them being able to thrive. Animal shelters, zoos, rescue and rehabilitation centers, and emergency veterinarians have adjusted to provide food, socialization, attention, playtime, and everything else to keep their charges happy.

Zoos have closed to the public, but zookeepers are still reporting for work. Some keepers have temporarily moved into the zoos themselves to be closer to their charges and to avoid any chance of carrying any infections into the zoo or home to their families. They’re camping in the cafeterias and staying in veterinary isolation huts.

In Cornwall, England, four keepers at Paradise Park have moved into the original house of the family that owned the property. Other keepers rotate in and out to assist, maintaining a strict schedule so that they are not in the zoo at the same time.

Without visitors around all the time, zookeepers have more freedom to take animals to visit their friends in other areas of the parks.

Because most zoos are making do with skeleton crews, keepers don’t have as much time as they’d like to play with the animals in their care. Many animals have been taking their own tours around zoos to see each other and keep each other entertained. (That doesn’t mean that bunnies have been jumping into the lion pens to say hello.)

The tamer animals have been allowed to wander the parks freely while there are no visitors. Territorial animals like geese have taken over bridges and tried to block keepers from crossing to feed other animals. Many zookeepers report that the more social animals still follow them around during rounds, without any leads or harness.

Some animals have left the zoo altogether and gone to explore the world. Peacocks from the Bronx Zoo took a stroll through Prospect Park.

Police in a closed park in Houston helped a gaggle of ducklings find their way back to their mother.

This cockatoo learned how to sing “Row row row your boat” and loves to sing along with kids who come by her enclosure. Without her backup singers, she has started humming to herself in the quiet. Zookeepers report that they can sometimes hear her start the song by herself but trail off sadly when no one joins in.

Without visitors to interact with, many animals are behaving differently. Keepers try to give each animal extra attention during feeding and rounds, but it’s hard to replace a steady stream of admirers. Some animals miss the interaction and get very excited to see anyone. Other animals feel more comfortable without an audience and venture out of hiding spaces more regularly.

Zookeepers come up with activities to keep animals entertained and socialized. Gorillas who regularly mirror gestures and pose for selfies with visitors are shown videos of people talking to them. Leopards at Rosamond Gifford Zoo in Syracuse, NY have to “hunt” for food in cardboard tubes to keep teeth and jaws strong.

Polar bear cubs at Ouwehands Zoo Rhenen in Holland didn’t have to worry about public crowds when they left the maternity den for the first time.

Snakes, alligators, stingrays, etc. haven’t shown any sign that they’ve even noticed a change. However, one zookeeper noticed that some types of fish have become very attention-seeking.

Veterinarians at the Dubai Camel Hospital in Abu Dhabi have kept their enclosures open to treat their patients. After surgery, the very large patients need plenty of space and lots of help to get over that first hump in their recovery. (Ha! I crack myself up!)

Q: Where does the 800 lb gorilla sit for surgery?
A: Wherever the anesthesiologist wants.

Most veterinarians are only open for emergency cases to lessen the chances of spreading COVID-19. The CDC has confirmed that two pet cats have tested positive for COVID-19, but both showed mild symptoms and are expected to make a full recovery. Updated guidelines for interacting with cats and dogs have been posted on the CDC website. Although pets cannot become infected, there is a chance that they could spread virus surviving in droplets on their fur or paws.

There have been no reports of tortoises catching or spreading the virus, which makes them the perfect quarantine buddies!

One of the positive side effects of this awful pandemic has been the emptying of animal shelters. All over the world, people are adopting or fostering quarantine buddies. Shelter managers warn that permanent adoption may not be the best choice for families who will not have the time and resources to continue to care for pets when lockdown restrictions are lifted.

Some pets are not excited about constant supervision.

Some shelters are offering to cover food or vet bills for adopted or fostered pets as an incentive. While we’re all stuck inside, what could be better than spending extra quality time with our favorite furry buddies? They must be loving it, too. People home all day!

Mental health experts recommend furry, feathery, or scaly companions to mitigate the feelings of loneliness and depression some people are bound to develop while self-isolating. Pets can also be a huge help to parents trying to keep children entertained while they are out of school and have no place to run off all that energy.

Depending on the intelligence and motivation of the pet you adopt or foster, they may be able to help you complete some of your work at home.

Therapy dogs who can no longer visit patients in hospitals and nursing homes are sharing their affection and calm over video.

Some therapy dogs are so calm, they sleep through their own swearing-in ceremonies. This is Brody, the newest and sleepiest member of the Bristol, RI police force.

Several localities are under extremely strict lockdown measures that residents are only allowed outside for specific errands, such as walking the dog. If walking the dog is the only opportunity you have for going outside, you might as well do it in style.

Don’t put a facemask on your dog. It doesn’t help anything, and it annoys the dog.

While the zoos and aquariums are closed and everyone is staying home, take a virtual trip. Many parks and zoos have installed virtual tours and live-feeds of animals. These are a few of my favorites.

The World Health Organization has announced that dogs cannot contract COVID-19. All dogs previously held in quarantine will now be released. To be clear, WHO let the dogs out!
Who? Who? Who?who!